In terms of scale and timeline this a complex project. We collaborated with their design agency in bringing Aperol to life through the use of branded merchandise, displays POS and packaging.
Think: Taking all activation requirement into account such as the environment, timelines and the competitive set we came up with 18 different items from 14 different factories and 3 Countries.
Make : Included in the list of 18 activation items was custom molded stemless wine glasses, permanent flexible point of sale display systems, vintage tennis rackets and balls.
Deliver: The products we made and delivered filled up 5 containers and were received within 9 weeks of the original brief.