• Client: Monkey Shoulder
  • Activation: Packaging / Retail
  • Industry: Liquor

The Client

Monkey Shoulder is a blended malt scotch whisky and every year they launch a limited edition special pack.

The Challenge

Our brief was to create a refreshed pack design reflecting the quirkiness of the brand and the cheekiness of the Monkey

The Solution

Think: We designed the barrel reflecting the distilled process of Monkey Shoulder. The subtle design feature of the bent front bars was to reveal the bottle label, whilst suggesting the Monkey had escaped

Make: We made the limited edition packaging and incorporated elements of the Monkey habitat using Bamboo for the top and bottom of the barrel.

Deliver: The packaging delivered a strong sales program and provoked a high level of social media engagement.

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