The Client
Aperol is an Italian apéritif most famous for its summer cocktail, Aperol Spritz.
The Challenge
Aperol’s desire was to own the colour Orange (PMS021) across on and off premise venues throughout the summer and create brand experiences, attracting new and existing Aperol lovers.
What We Made
In terms of scale and timeline this a complex project. We collaborated with their design agency in bringing Aperol to life through the use of branded merchandise, displays POS and packaging.
Think: Taking all activation requirement into account such as the environment, timelines and the competitive set we came up with 18 different items from 14 different factories and 3 Countries.
Make : Included in the list of 18 activation items was custom molded stemless wine glasses, permanent flexible point of sale display systems, vintage tennis rackets and balls.
Deliver: The products we made and delivered filled up 5 containers and were received within 9 weeks of the original brief.
