The Client
AMP Capital Shopping Centres have locations all over Australia and New Zealand
The Challenge
To design and create a gift for shoppers that spend over a certain amount. The requirements for the gift were for it to be perceived as a high value and high quality item.
The Solution
Think : In assessing the target market we recognized the huge growth in popularity of Neoprene tote bags. High street brands have an average retail price of $400 a bag. Knowing consumers would immediately identify it as a high value item we decided that the trend of the tote bag fit perfectly with the type of gift we wanted to give shoppers .
Make: We designed and made 3 different styles of tote bags for all the centre locations around Australia and New Zealand.
Deliver: The successful delivery of this project was highlighted when it quickly became the highest and fastest redeemed offer of its type for AMP Shopping Centres.
