The Client
The Bayer Animal Health business unit is a global leader in animal health.
The Challenge
Bayer faced a challenge of clearly communicating to shoppers the benefits of their Seresto product for protection against fleas. Without a social media or above the line campaign Bayer wanted to talk directly to shoppers at the point of purchase.
What We Made
Think: Our solution needed to capture the attention of the buyer as well as provide the up to date information on the product and the need for protection.
Make: We made stand alone displays that replicated the overarching creative and incorporated a full high definition LCD screen with volume into it. The screen has an interchangeable video allowing communication updates ongoing.
Deliver: We excelled beyond the expectations of the brief and delivered the project at minimal cost.
