The Client
Monkey Shoulder is a blended malt scotch whisky and every year they launch a limited edition special pack.
The Challenge
Our brief was to create a refreshed pack design reflecting the quirkiness of the brand and the cheekiness of the Monkey
The Solution
Think: We designed the barrel reflecting the distilled process of Monkey Shoulder. The subtle design feature of the bent front bars was to reveal the bottle label, whilst suggesting the Monkey had escaped
Make: We made the limited edition packaging and incorporated elements of the Monkey habitat using Bamboo for the top and bottom of the barrel.
Deliver: The packaging delivered a strong sales program and provoked a high level of social media engagement.
