Lynk & Co is a new car brand with a digital core and a fresh approach to car ownership. They are dedicated to changing the way we move through cities by bringing together the automotive and technological expertise of Europe and China.

Develop a range of merchandise to encourage audience engagement and attract interest at Lynk & Co’s car launch during the Shanghai Motor Show. We had 6 weeks to think, make and deliver the best possible solution.

Working collaboratively with Fitch Agency in the UK we brought the launch of Lynk & Co to life.  Our main goal was to produce a sculptured artistic interpretation of the car that reflected urban living in Shanghai.

Think: Using time lapse still photography Fitch produced 2,400 artworks reflecting a full 24 hours in Shanghai.

Make:  We started with the basics and made staff uniforms, souvenir t-shirts, brand look-books and high-end custom show bags. The main solution and star of the show was the custom moulded scale version of the first Lynk & Co car with 2,400 individual artworks overlaid on each individual car, meaning each car we produced was entirely unique.

Deliver: The car was packed in a premium gift box and supplied with a time specific pamphlet explaining the artwork on that individual car.